AOL was a Time Inc partner/owner during digital work done at Sports Illustrated. Production was done on AOL, posting using their proprietary CMS called Rainman. Some claim this was the first online CMS. Special events like SI Swimsuit magazine and galleries, Superbowl and others. Online chats were moderated and administered with SI writers and Swimsuit models. For SI/AOL work was done with just about all departments.

AOL Wiki